Seeding new products or capabilities helps increase the size of the addressable market. This however is not easy. This incident is a fine example of how to do it. Challenge – 4G was making its way into the country and while there was excitement, it also presented a major issue for service providers. The networks would […]
This was the beginning of the internet era and I was working for a company as a pre-sales head. We were on a journey to drive our market share from 0% to more than 70% in 3-4 years and our main competitor was 10x mightier than us and a much bigger brand but we were […]
Early 2000’s the company I was working for acquired a Unified Messaging System (UMS) company. This meant an operator could offer a mailbox to a subscriber which could store and process Voicemail, E-mail, Fax-mail all from the same mailbox. Exciting software product, we started engaging with potential customers. Once of the customers post a detailed […]
